JavaScript is disabled for your browser. Some features of this site may not work without it.
Information technology infrastructure support for omnichannel retailing
Date:
2015
Type:
Text
Source:
Proceedings of the 45th Atlantic Schools of Business conference, University of New Brunswick, 2015, pp 171-187
Abstract:
This paper features a description of the information technology (IT) support for omnichannel retailing. The retailing industry is facing the newfound customer demand for a unified experience in buying from various sales channels. Top retailers are modeling how to make this transition using innovative technologies for the “front-end” customer experience and “back-end” order management.
Subject:
- Retail trade -- Technological innovations
- Electronic commerce
URI:
Link to Full Text
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
|
There are no files associated with this item. |
|||