Revenue enhancement strategies and their impact on hotel performance during stressful economic times

Revenue enhancement strategies and their impact on hotel performance during stressful economic times

Blayney, Candace; Blotnicky, Karen
Date:   2011
Type:   Text

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Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 335-346

Abstract:

This research focuses on the revenue enhancement strategies used by top managers in the hotel industry during times of economic uncertainty, and the impact of these strategies on performance as measured by average daily rate (ADR), occupancy percentage and revenue per available room (RevPAR). Findings demonstrate that investing in marketing technology and pursuing niche markets provides a hedge against losses in RevPAR and ADR.

Subject:
  • Hotel management
  • Revenue management


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