Revenue enhancement strategies and their impact on hotel performance during stressful economic times

dc.creator	Blayney, Candace
dc.creator	Blotnicky, Karen
dc.date.accessioned	2014-02-11T18:54:56Z
dc.date.available	2014-02-11T18:54:56Z
dc.date.issued	2011
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25390/asb_proceedings_2011.pdf#page=339
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25659
dc.description.abstract	This research focuses on the revenue enhancement strategies used by top managers in the hotel industry during times of economic uncertainty, and the impact of these strategies on performance as measured by average daily rate (ADR), occupancy percentage and revenue per available room (RevPAR). Findings demonstrate that investing in marketing technology and pursuing niche markets provides a hedge against losses in RevPAR and ADR.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-11T18:54:56Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-02-11T18:54:56Z (GMT). No. of bitstreams: 0 Previous issue date: 2011	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Hotel management
dc.subject.lcsh	Revenue management
dc.title	Revenue enhancement strategies and their impact on hotel performance during stressful economic times	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 335-346