An analysis of social media platforms : a perspective of women social entrepreneurs

Abstract

<b>The Purpose-</b> The thesis focuses on women, particularly in social entrepreneurship and the relationships with social media platforms. The study investigates to what extent women social entrepreneurs use social media platforms in India and Bangladesh.<br>

<b>Design/Methodology/Approach-</b> There is a knowledge gap that exists on how women social entrepreneurs use social media platforms. Consequently, the author has conducted a three stages study to answer to the research question. The first step of the methodology was conducting a systematic literature review of selected academic papers. Atlas.ti 22 software was applied to delve into more qualitative information for the study. Several essential themes were developed from the Systematic Literature Review (SLR) that showed the relationship between women entrepreneurs and social media platforms. Afterward, based on the previous themes, Atlas.ti 22 was used for coding websites and social media platforms of women-led social businesses.<br>

<b>Findings and Implications-</b> This study found a deeper connection between the utilization of social media platforms and women social entrepreneurs. Women social entrepreneurs use social media platforms for general business and social business purposes. They take advantage of social media platforms for marketing, business, networking, and communication purposes. Moreover, social activities are not only limited to solving societal problems but also extend the scope of various social activities, such as social interventions, advocacy, and social services on social media platforms. The result of the study can help researchers to adopt the conceptual framework and conduct further research to see the impact of each social activity performed on social media platforms. Moreover, stakeholders can comprehend the importance of social media platforms and make significant decisions for social business.